A social media landing page is a hub on the brand.com site that highlights all the social media platforms the brand is on. Similar to other landing pages, it’s a page tailored for a specific user group that is indexed by search engines. However, unlike landing pages for paid search or display banners, a social media landing page (SMLP) offers very different calls-to-action. They typically include the usual suspects such as engaging the brand, joining the community, and reaching out to other social platforms, which place more emphasize on social conversion instead of traditional sales conversion.
So what are the juicy benefits of SMLP?
Pulling segmented social channels together to increase awareness and exposure
Adding legitimacy to help differentiate the brand-owned pages & user generated pages
Sending more traffic to the brand website (Facebook Fan Page can be positioned as the “hub” if traffic is not a concern)
Allowing brands to track the number of social media visitors from various channels
Giving the tech-savvy social media users more context around the brand’s approach to social media and engagement policy
Enabling more creative display of the brand’s social media assets and content
With the key benefits in mind, a well designed SMLP can effectively integrate the brand’s social media assets into the corporate website. Below are some examples of brand’s SMLP with quick assessments-
This multinational fan-based crowdsourced music video had just made my day! I can’t begin to imagine how much coordination it takes to synchronize all those webcams all over the world. It’s eye-opening and jaw-dropping guaranteed, take a look yourself.
For more info on the artists and lyrics, please click here.
Started in December 08, global banking giant HSBC started offering passengers at Heathrow’s Terminal 1 a chance to select magazine articles on topics they’re interested in and have them bound into a hardback form they can take on their flight, according to Springwise. The concept was pretty simple: as travelers enter the enclosure, they are handed a hardback magazine cover. They can then pick and choose from a large selection of loose-leaf articles arranged on the kiosk’s shelves. When they’re done, a staff member at the ‘binding bar’ neatly binds them into the cover to create a personal magazine.
Although this pilot marketing campaign was HSBC trying to promote its Premier banking package, it was definitely a laudable initiative heading in the right direction. As the world becoming more personalized – companies realize they would have to provide customized experience one way or the other. They might not be in charge of the content production, but there is an increasing demand in customization and curation that’s waiting to be fulfilled.
I sincerely hope such perks will roll out to other places around the world in the near future.
There are SO many reasons to completely fall in love with HIMYM (How I Met Your Mother), brilliant writing, in-depth charecterization, awesome cast and increasing loyal fanbase. Aside from the usual ingredients of a succesful TV show, HIMYM has gone an extra mile both online and offline to win our LOLs and free word-of-mouth promotions!
After the recent episode – Old King Clancy, I couldn’t help to search if the site Barney (Legendary Neil Patrick Harris) mentioned actually exists. I followed the search link to canadiansexacts.org, and soon realized it was yet another show-related creation by the geniuses behind HIMYM. Impressed by the seamless experience they’ve bought us, I conducted some good ol’ fashion research. Here is the list of digital assets which have been created by HIMYM’s staff to complement the show.
Barney’s Blog (Must read!!! It’s obnoxiously hilarious ^^ Barney is the womanizer who is known to use the words “Awesome” and “Legendary” too liberally and often invents his own High Fives.)
HIMYM MySpace Page (Characters all have their own pages, tons of videos and extra “show-notes” you will find intriguing)
Barney’s Video Resume (Barney also has an unknown corporate job. When asked about what he exactly does, Barney merely responds; “Ha….Please.”)
marshallandlilywedding.com (not mentioned on the show, but contains photos and webisode-type footage from within the show’s continuity)
www.slapcountdown.com (“Slapsgiving”; now links to a fan forum; If you haven’t seen the episode, watch it, it will get you hooked on the series.)
www.tedmosbyisajerk.com (“The Bracket”; Note that tedmosbyisnotajerk.com is fan-created and unofficial)
MysteriousDrX.com (mysterious doctor x web site from the episode “The Possimpible”, not mentioned on the show)
Now we can add the new discovery to the legendary list www.canadiansexacts.org (“Old King Clancy”; according to Barney “they really just want to get the information out there…” No worries though, it’s completely safe for work)
Shifting gear to the marketing perspective, if HIMYM were a brand, it has done a remarkable job to maximize the brand enthusiasm and engagament. “How I met your mother” makes us laugh when we tune in to CBS on Monday 8:30, but the show creators know they could excite us more in this hyperconnected world. From the Bro Code on Amazon to the various show-related sites above, HIMYM has energized us, the enthusiasts, with additional creative content to further strenghen the relationships. This is not only a good model for other TV shows, but the principle could apply to all brands who have promoters/fans.
If we agree all businesses are media businesses in a way, then it’s all about transferring knowledge/information from the creators to the outside world. Carter Bays & Craig Thomas have done it, now what’s your way of keeping brand enthusiasm going?
