Second time reading the “Tribes” after almost a year. It’s still a quick inspirational read just like the first time. This book is more about the “why” less about the “how” & “what.” Despite all the rants & criticism, I’d still recommend it to all the social media enthusiasts especially those who intend to lead new movements in their organizations. The eight takeaways below are simple concepts that I found worth spreading…
Management≠ Leadership
Management is about manipulating resources to get a known job done. Managers know exactly what they need to deliver and they are given resources to do it at low cost. Managers manage a process they’ve seen before, and they react to the outside world, striving to make that process as fast as cheap as possible. Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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A Must Watch Forecast by TrendHunter, these top 20 Consumer Trends shall keep all the designer, marketer-types going back for more.
20. Tangible Personalization – Last year, we saw personalization entering the phyical realm with personalized bobbleheads, custom dresses and crafts. This year, the credit crunch is accelerating this trend with a shift away from luxury products and a desire for personalized gifts.
19. Unservice Forward – Thinking businesses are getting customers to service themselves. From nightclubs and pubs where you serve your own beer to self-serve hotels, unservice not only saves you money, it lets customers get a sense of independence and creative control.
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Started in December 08, global banking giant HSBC started offering passengers at Heathrow’s Terminal 1 a chance to select magazine articles on topics they’re interested in and have them bound into a hardback form they can take on their flight, according to Springwise. The concept was pretty simple: as travelers enter the enclosure, they are handed a hardback magazine cover. They can then pick and choose from a large selection of loose-leaf articles arranged on the kiosk’s shelves. When they’re done, a staff member at the ‘binding bar’ neatly binds them into the cover to create a personal magazine.
Although this pilot marketing campaign was HSBC trying to promote its Premier banking package, it was definitely a laudable initiative heading in the right direction. As the world becoming more personalized – companies realize they would have to provide customized experience one way or the other. They might not be in charge of the content production, but there is an increasing demand in customization and curation that’s waiting to be fulfilled.
I sincerely hope such perks will roll out to other places around the world in the near future.
Website: www.hsbc.com
Contact: www.hsbc.com/1/2/contact-us
