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	<title>ViewPoint.Orange &#187; Technology Adoption</title>
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		<title>Time to reinvent online education</title>
		<link>http://viewpointorange.com/2011/06/time-to-reinvent-online-education/</link>
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		<pubDate>Wed, 29 Jun 2011 01:36:13 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Orange Delight]]></category>
		<category><![CDATA[Technology Adoption]]></category>

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		<description><![CDATA[Via: OnlineEducation.net Salman Khan talks about how and why he created the remarkable Khan Academy, a carefully structured series of educational videos offering complete curricula in math and, now, other subjects. He shows the power of interactive exercises — and calls for teachers to consider flipping the traditional classroom script&#8230;watch the video yourself! &#169; Yuki Chow* [...]]]></description>
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<p><a href="http://www.onlineeducation.net/internet-revolutionizing-education"><img src="http://images.onlineeducation.net.s3.amazonaws.com/internet-revolutionizing-education.jpg" border="0" alt="How the Internet is Revolutionizing Education" width="500" /></a><br />
Via: <a href="http://www.onlineeducation.net/">OnlineEducation.net</a></p>
<p>Salman Khan talks about how and <a href="http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education.html">why he created the remarkable Khan Academy</a>, a carefully structured series of educational videos offering complete curricula in math and, now, other subjects. He shows the power of interactive exercises — and calls for teachers to consider flipping the traditional classroom script&#8230;watch the video yourself!</p>
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		<title>What we can learn from Amazon</title>
		<link>http://viewpointorange.com/2011/06/what-we-can-learn-from-amazon/</link>
		<comments>http://viewpointorange.com/2011/06/what-we-can-learn-from-amazon/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 18:08:47 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Technology Adoption]]></category>

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		<description><![CDATA[Amazon.com: the Hidden Empire View more presentations from faberNovel &#169; Yuki Chow* for ViewPoint.Orange, 2011. &#124; Permalink &#124; No comment &#124; Add to del.icio.us Post tags: Feed enhanced by Better Feed from Ozh]]></description>
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<div style="width:425px" id="__ss_7928875"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/faberNovel/amazoncom-the-hidden-empire" title="Amazon.com: the Hidden Empire">Amazon.com: the Hidden Empire</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/7928875" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
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		<title>17 Chinese Tech Companies Shooting for IPO this year</title>
		<link>http://viewpointorange.com/2011/04/12-chinese-tech-companies-shooting-for-ipo-this-year/</link>
		<comments>http://viewpointorange.com/2011/04/12-chinese-tech-companies-shooting-for-ipo-this-year/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 02:50:05 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[China Echo]]></category>
		<category><![CDATA[Marketing Tips]]></category>
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		<description><![CDATA[（Written by Longfei Hu &#38; Kai Lukoff, iChinaStock.com) Qihoo 360 was the first Chinese internet company to IPO in the US this year, but there are many more to come. Ge Yang, NYSE’s representative in Beijing, states, “Following Qihoo 360 we expect another batch of Chinese firms to go public, with a number of different [...]]]></description>
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<p>（Written by Longfei Hu &amp; Kai Lukoff, iChinaStock.com)</p>
<p>Qihoo 360 was the first Chinese internet company to IPO in the US this year, but there are many more to come. Ge Yang, NYSE’s representative in Beijing, states, “Following Qihoo 360 we expect another batch of Chinese firms to go public, with a number of different business models.”</p>
<p>The 17 Chinese internet firms shooting for an IPO this year fall into 5 categories: <strong>social networks, online TV and video, mobile Internet, e-commerce, and online media.</strong></p>
<p><img src="http://1.p.aiganggu.com/1c4e98b8703d38d663b58e8224a9cfaa.pic" border="0" alt="" /></p>
<p><em>1) Social Networks</em></p>
<p><strong><a href="http://www.renren.com/">RenRen</a></strong></p>
<p>RenRen claims to be China’s largest real-name social network. Its forerunner was XiaoNei, which launched in 2005. Xiaonei was purchased by Oak Pacific Interactive in 2006 and in 2009 subsequently changed its name to RenRen (“the people’s web” in Chinese).</p>
<p>Softbank is the largest investor in RenRen with about a 40% stake. RenRen has 160 million registered users. Its primary revenue sources are web games and advertising.</p>
<p>On February 19, 2011, Sina Tech reported that RenRen plans to IPO in the U.S, with the aim of raising about $500 million.</p>
<p><strong><a href="http://www.kaixin001.com/">Kaixin001</a></strong></p>
<p>Kaixin (Kaixin001.com), founded in March 2008, is one of China’s largest social networks. In August of 2010, it claimed 86 million registered users, with an average of 50 million monthly active users. Its revenues are about 300 million yuan, primarily from advertising (about 80%), virtual goods, and third party developers. CEO Binghao Cheng stated that by the second quarter of 2010 monthly profits were over 10 million yuan.</p>
<p>At the end of last year Caijing reported that the company plans to IPO in 2011. On March 16, it was leaked that Kaixin had already selected JP Morgan and Citigroup to serve as underwriters of the IPO.</p>
<p><strong><a href="http://www.taomee.com/">Taomee</a></strong></p>
<p>Taomee (taomee.com) is a children’s social network. It claims to have 180 million registered users with active users of 30-50 million. In January 2011 it announced that it had reached profitability.</p>
<p>In October 2010, Caijing reported that Taomee will IPO on NASDAQ in 2011. It has fulfilled basic preparations at present.</p>
<p><strong><a href="http://www.jiayuan.com/">Jia Yuan</a></strong></p>
<p>In December 2010, Tencent Tech quoted an industry insider, “The Chinese dating site Jia Yuan intends to list on the NASDAQ next year, with the aim of raising $100 million.” Jia Yuan would be China’s first dating site to go public.</p>
<p><em>2) Online TV and Video</em></p>
<p><strong><a href="http://www.tudou.com/">Tudou</a></strong></p>
<p>Tudou launch on April 15, 2005 as China’s first video sharing site. On November 10, 2010, Tudou filed with the SEC for listing as TUDO on the NASDAQ with the aim of raising $120 million.</p>
<p>The magazine China Entrepreneur reports two possible reasons for the delay since then: 1) Tudou CEO Gary Wang violated the “quiet period”; or 2) A lawsuit from the ex-wife of Tudou CEO Gary Wang which claims a stake in the company. Gary Wang holds a 13.4% stake in Tudou according to the SEC filing.</p>
<p><a href="http://www.pptv.com/">PPLive</a></p>
<p>PPLive (PPTV) provides TV streaming and video-on-demand.</p>
<p>In February, PPLive received a $250 million investment from Softbank. According to Caijing Daily, CEO Xinchen Yao aims to list on NASDAQ by the end of the year.</p>
<p><strong><a href="http://www.ppstream.com/">PPStream</a></strong></p>
<p>PPStream provides TV streaming and video-on-demand.</p>
<p>On February 17, TechWeb reported that PPStream intends IPO in the US and raise $200-300 million. Bank of America Merrill Lynch and UBS Investment Bank will serve as underwriters.</p>
<p><strong><a href="http://www.xunlei.com/">Xunlei</a></strong></p>
<p>Shenzhen-based Xunlei is China’s largest download client, used primarily for movies and music. Advertising is its largest source of revenue, but the firm also sells value-added services to users, like cloud storage space to host videos and music.</p>
<p>On March 3, Bloomberg quoted an industry insider who stated that plans to list in the US this year to raise about $200 million. Deutsche Bank and JPMorgan will serve as underwriters. On March 23, Reuters reported that Xunlei could IPO as soon as April, but was waiting for the right market conditions.</p>
<p><em>3) Mobile Internet</em></p>
<p><strong><a href="http://www.netqin.com/">NetQin</a></strong></p>
<p>NetQin is a mobile security software firm. On March 16, NetQin filed with the NYSE with the intention of raising $100 million.</p>
<p>The eve of its IPO China’s CCTV accused NetQin of plotting to disseminate malware via Feiliu, a firm it invested in, and then charge users for NetQin’s services to remove the malware. There is concern that this revelation may hinder NetQin’s chances for an IPO.</p>
<p><strong><a href="http://www.ucweb.com/">UCWeb</a></strong></p>
<p>UCWeb’s core product is the UCWeb mobile browser. In March 2011, it claimed to have more than 200 million users and over 700 million downloads.</p>
<p>On March 25, Sohu IT reported that the company was reaching out to investors in preparation for an IPO this year.</p>
<p>3G.cn</p>
<p>3G.cn claims to be China’s largest mobile portal. According to management advertising accounts for over 70% of revenues and it estimates 2010 revenues will surpass 200 million yuan.</p>
<p>In July 2010, after completing a third round of investment for $100 million, CEO Yuqiang Deng stated, “This is our last round of financing before an IPO. We plan to list at the end of this year or the beginning of next year.”</p>
<p><strong><a href="http://www.yicha.cn/">Yicha</a></strong></p>
<p>Yicha was established in February 2004 and was China’s first mobile search engine.</p>
<p>In May 2010, Chairman Bin Liu stated, “Yicha originally planned to list in Japan this year, but due to a weak market we’ll wait until next year; we estimate 2010 revenues will reach $10 million.”</p>
<p><em>4) E-commerce</em></p>
<p><strong><a href="http://www.qunar.com/">Qunar</a></strong></p>
<p>Qunar is a price-comparison site for booking plane tickets, hotels, and travel packages, similar to Kayak in the US.</p>
<p>In September 2010, Qunar’s CEO told Reuters, “At the earliest we hope to list in the second half of next year and release 20-25% of our shares. Our first choice is NASDAQ.”</p>
<p><strong><a href="http://www.redbaby.com.cn/">Red Baby</a></strong></p>
<p>Red Baby is China’s largest site for mothers and babies. Sales reached 2 billion yuan in 2009.</p>
<p>In December 2010, the managing director of New Enterprise Associates China, an investor in Red Baby, stated that the firm plans to IPO in the US in the next year.</p>
<p><em>5) Online Media</em></p>
<p><a href="http://www.snda.com/"><strong>Shanda Literature</strong></a></p>
<p>Shanda Literature is a subsidiary of the Shanda Group and includes well-known literature sites like Chinese Web.</p>
<p>On February 16 HeXun Tech quoted an insider saying the Shanda Literature plans to IPO on the NASDAQ in June.</p>
<p><strong><a href="http://www.hexun.com/">HeXun</a></strong></p>
<p>HeXun is a famous Chinese financial portal. Last December Chinese Entrepreneur reported an employee who stated management was aiming for an IPO in the second quarter of 2011.</p>
<p><strong><a href="http://ifeng.com/">iFeng Media</a></strong></p>
<p>iFeng is a cross-platform media company that includes a portal (www.ifeng.com) , a mobile site (3g.ifeng.com) and iFeng video.</p>
<p>iFeng Deputy Director Xinzeng Liu revealed last year that the firm plans to IPO in the third quarter of 2011 and that the video property would be included as a selling point.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>TED video offers reasons why people like Apple products</title>
		<link>http://viewpointorange.com/2010/04/ted-video-offers-reasons-why-people-like-apple-products/</link>
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		<pubDate>Tue, 20 Apr 2010 16:16:44 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Human Factor]]></category>
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		<description><![CDATA[Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question &#8220;Why?&#8221; His examples include Apple, Martin Luther King, and the Wright brothers &#8212; and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. &#169; Yuki [...]]]></description>
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<p><a href="http://www.ted.com/speakers/simon_sinek.html" target="_blank">Simon Sinek</a> has a simple but powerful model for inspirational leadership all starting with a golden circle and the question &#8220;Why?&#8221; His examples include Apple, Martin Luther King, and the Wright brothers &#8212; and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.</p>
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		<title>Why you need a social media landing page &#8211; Key benefits and examples</title>
		<link>http://viewpointorange.com/2010/03/why-you-need-a-social-media-landing-page-key-benefits-and-examples/</link>
		<comments>http://viewpointorange.com/2010/03/why-you-need-a-social-media-landing-page-key-benefits-and-examples/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 20:27:26 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Technology Adoption]]></category>
		<category><![CDATA[Assessment]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[BestBuy]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[Landing Page]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[SMLP]]></category>
		<category><![CDATA[social media hub]]></category>

		<guid isPermaLink="false">http://viewpointorange.com/?p=206</guid>
		<description><![CDATA[A social media landing page is a hub on the brand.com site that highlights all the social media platforms the brand is on.  Similar to other landing pages, it&#8217;s a page tailored for a specific user group that is indexed by search engines. However, unlike landing pages for paid search or display banners, a social [...]]]></description>
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<p><strong>A social media landing page</strong> is a hub on the brand.com site that highlights all the social media platforms the brand is on.  Similar to other <a href="http://en.wikipedia.org/wiki/Landing_page" target="_blank">landing pages</a>, it&#8217;s a page tailored for a specific user group that is indexed by search engines. However, unlike landing pages for paid search or display banners, a social media landing page (<a title="Adam SMLP" href="http://adamhcohen.com/the-social-media-landing-page-phenomenon" target="_blank">SMLP</a>) offers very different calls-to-action. They typically include the usual suspects such as engaging the brand, joining the community, and reaching out to other social platforms, which place more emphasize on <a title="social conversion" href="http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&amp;art_aid=84916" target="_blank">social conversion</a> instead of traditional sales conversion.</p>
<div>So what are the juicy benefits of SMLP?</div>
<div>
<ul>
<li><strong>Pulling segmented social channels together to increase awareness and exposure</strong></li>
<li><strong>Adding legitimacy to help differentiate the brand-owned pages &amp; user generated pages</strong></li>
<li><strong>Sending more traffic to the brand website (Facebook Fan Page can be positioned as the &#8220;hub&#8221; if traffic is not a concern)</strong></li>
<li><strong>Allowing brands to track the number of social media visitors from various channels</strong></li>
<li><strong>Giving the tech-savvy social media users more context around the brand&#8217;s approach to social media and engagement policy</strong></li>
<li><strong>Enabling more creative display of the brand&#8217;s social media assets and content</strong></li>
</ul>
<div><strong> </strong></div>
<div><strong> </strong></div>
<div><strong> </strong></div>
<div><strong> </strong></div>
</div>
<div style="text-align: left;">
<p>With the key benefits in mind, a well designed SMLP can effectively integrate the brand&#8217;s social media assets into the corporate website. Below are some examples of brand&#8217;s SMLP with quick assessments-</p>
<p>(...)<br/>Read the rest of <a href="http://viewpointorange.com/2010/03/why-you-need-a-social-media-landing-page-key-benefits-and-examples/">Why you need a social media landing page &#8211; Key benefits and examples</a> (765 words)</p>
<hr />
<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2010. |
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Post tags: <a href="http://viewpointorange.com/tag/assessment/" rel="tag">Assessment</a>, <a href="http://viewpointorange.com/tag/att/" rel="tag">AT&amp;T</a>, <a href="http://viewpointorange.com/tag/bestbuy/" rel="tag">BestBuy</a>, <a href="http://viewpointorange.com/tag/jeep/" rel="tag">Jeep</a>, <a href="http://viewpointorange.com/tag/landing-page/" rel="tag">Landing Page</a>, <a href="http://viewpointorange.com/tag/microsoft/" rel="tag">Microsoft</a>, <a href="http://viewpointorange.com/tag/smlp/" rel="tag">SMLP</a>, <a href="http://viewpointorange.com/tag/social-media-hub/" rel="tag">social media hub</a><br/>
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		<title>10 reasons why I recommend HootSuite to businesses</title>
		<link>http://viewpointorange.com/2010/02/10-reasons-why-i-recommend-hootsuite-to-businesses/</link>
		<comments>http://viewpointorange.com/2010/02/10-reasons-why-i-recommend-hootsuite-to-businesses/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:53:14 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Technology Adoption]]></category>
		<category><![CDATA[HootSuite]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[Twitter client]]></category>

		<guid isPermaLink="false">http://viewpointorange.com/?p=174</guid>
		<description><![CDATA[To clarify, HootSuite didn&#8217;t pay me to write this post. I am recommending their service simply be&#8217;cuz I&#8217;m a happy user. I&#8217;d like thank my fellow co-worker Sarah Gay @sarahgay for introducing the tool to me. This note is written for all the social media community managers who are deep in the trench managing multiple social [...]]]></description>
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<p>To clarify, HootSuite didn&#8217;t pay me to write this post. I am recommending their service simply be&#8217;cuz I&#8217;m a happy user. I&#8217;d like thank my fellow co-worker <a href="http://twitter.com/sarahgay" target="_blank">Sarah Gay</a> @sarahgay for introducing the tool to me. This note is written for all the social media community managers who are deep in the trench managing multiple social network profiles for their company.</p>
<p><a href="http://viewpointorange.com/wp-content/uploads/2010/02/HootSuite1.jpg"><img class="alignnone size-thumbnail wp-image-179" title="HootSuite1" src="http://viewpointorange.com/wp-content/uploads/2010/02/HootSuite1-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>Without further do, here are the <strong>10 WHYs:</strong></p>
<p><strong>1. Multiple social network profiles, Twitter, Facebook, LinkedIn All-In-One </strong><br />
I coach and work with many brand social media managers, one of the questions I receive frequently is &#8220;how do you jiggle multiple social network profiles at once?&#8221; With <a href="http://hootsuite.com/" target="_blank">HootSuite</a>, you no longer need to waste time &#8220;sign in, sign out.&#8221; One account login will give you access to viewing multiple Twitter feeds, the Facebook news feed, your Fan Page wall and your LinkedIn Network Updates without ever leaving the application. AND, you can update all of them at once if you&#8217;d like, just make sure you select the correct profile(s) before you hit the &#8220;send&#8221; button!</p>
<p><strong>2. Multiple editors, different levels of control </strong><br />
Want to invite a few others to tweet with you but keep the Twitter password to yourself? If you are the ultimate keeper of your brand social media properties, you can simply add &#8220;<em>editors</em>&#8221; on HootSuite while maintaining control of the profiles. Basically, there are two types of users on HootSuite &#8211; level 1 &#8220;<em>admin</em>&#8221; is the account owner who can add/remove social network profiles and invite other users to participate on selected ones; level 2 &#8220;<em>editor</em>&#8221; is capable of tweeting &amp; viewing but has no visibility to the social network credentials. I find this feature very useful for organizations that feature occasional guest Twitters or event reporters. After they are done chiming in, &#8220;<em>admins</em>&#8220; can easily remove the &#8220;<em>editor</em>&#8221; access.</p>
<p>(...)<br/>Read the rest of <a href="http://viewpointorange.com/2010/02/10-reasons-why-i-recommend-hootsuite-to-businesses/">10 reasons why I recommend HootSuite to businesses</a> (1,018 words)</p>
<hr />
<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2010. |
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		<title>TOP 20 consumer trends tO watch in 2010</title>
		<link>http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/</link>
		<comments>http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 02:37:01 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Technology Adoption]]></category>
		<category><![CDATA[behavior adoption]]></category>
		<category><![CDATA[crowdsource]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://viewpointorange.com/?p=148</guid>
		<description><![CDATA[Trends via TrendHunter.com. A Must Watch Forecast by TrendHunter, these top 20 Consumer Trends shall keep all the designer, marketer-types going back for more. 20. Tangible Personalization &#8211; Last year, we saw personalization entering the phyical realm with personalized bobbleheads, custom dresses and crafts.  This year, the credit crunch is accelerating this trend with a [...]]]></description>
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<div>
<span style="font-size: 8px;"><a href="http://www.trendhunter.com">Trends</a> via <a href="http://www.trendhunter.com">TrendHunter.com</a>.</span></div>
<p><strong>A Must Watch Forecast by <a title="trendhunter" href="http://www.trendhunter.com/tv/trends-in-2010-forecast" target="_blank">TrendHunter</a>, these top 20 Consumer Trends shall keep all the designer, marketer-types going back for more. </strong></p>
<div>
<p><strong>20. Tangible Personalization</strong> &#8211; Last year, we saw personalization entering the phyical realm with personalized bobbleheads, custom dresses and crafts.  This year, the credit crunch is accelerating this trend with a shift away from luxury products and a desire for personalized gifts.</p>
<p><strong>19. Unservice Forward</strong> &#8211; Thinking businesses are getting customers to service themselves.  From nightclubs and pubs where you serve your own beer to self-serve hotels, unservice not only saves you money, it lets customers get a sense of independence and creative control.</p>
<p>(...)<br/>Read the rest of <a href="http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/">TOP 20 consumer trends tO watch in 2010</a> (835 words)</p>
<hr />
<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2009. |
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		<title>LOcatiOn, lOcatiOn, lOcatiOn &#8211; 2010 heading tOwards “hyPerlOcal”</title>
		<link>http://viewpointorange.com/2009/12/location-location-location-2010-heading-towards-%e2%80%9chyperlocal%e2%80%9d/</link>
		<comments>http://viewpointorange.com/2009/12/location-location-location-2010-heading-towards-%e2%80%9chyperlocal%e2%80%9d/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 05:22:21 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Mobile Trends]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Technology Adoption]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://viewpointorange.com/?p=130</guid>
		<description><![CDATA[Over the past two years, the most powerful broad trend in media is fragmentation and while mass media remains, it is becoming a smaller and smaller proportion of the overall media landscape. Audiences have become fragmented – and they have more choices in a fragmented media landscape. Today, our informed customers aren’t happy to blindly consume [...]]]></description>
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<p>Over the past two years, the most powerful broad trend in media is fragmentation and while mass media remains, it is becoming a smaller and smaller proportion of the overall media landscape. Audiences have become fragmented – and they have more choices in a fragmented media landscape. Today, our informed customers aren’t happy to blindly consume what mainstream media is feeding them. Instead they want: <strong>participation, openness, conversation, community, connectedness &amp; all of that in real time</strong>!</p>
<p>The upcoming year we will see increasing opportunities because of this world of fragmentation and the proliferation of media channels. Along with the continuous technology advancements, LOCATION is becoming more important than ever.  In 2010, I think there are <strong>3 “hyperlocal” trends</strong> that will grow and re-shape the social &amp; mobile business -</p>
<p><strong> 1. Local advertising beco</strong><strong>ming ubiquitous</strong></p>
<p><strong>WHY:</strong> Advertisers have been constantly evaluating and experimenting with new models to bring more relevancy and context to the online ad kingdom. After behavior-targeting &amp; social-targeting getting their debut in 2009, location-targeting advertising models start to emerge. There is a future in hyperlocal, and advertising certainly is a big part of it.</p>
<p><strong>WHAT TO EXPECT</strong>: New ad-generating application such as <a href="http://paperg.com/pub_placelocal.php" target="_blank">Place Local</a> will get more traction as it automates the ad creation, sales and management. Since local restaurants, retail outlets and entertainment venues are the most popular search categories, we will see local business owners jumping on the bandwagon first. As more companies seeking to take advantage of the growth in local ad dollars, more widgets and apps will be available, creating location-based ads will be easier than ever.</p>
<p><a href="http://viewpointorange.com/wp-content/uploads/2009/12/placelocal-example.jpg"><img class="alignnone size-medium wp-image-134" title="place local" src="http://viewpointorange.com/wp-content/uploads/2009/12/placelocal-example-300x115.jpg" alt="" width="300" height="115" /></a></p>
<p><strong>2.  Local media replacing big journalism</strong></p>
<p><strong>WHY:</strong> Traditional news organizations faced cutbacks or closures in 2009, by contrast, <a href="http://www.crainsnewyork.com/article/20091206/SMALLBIZ/312069978" target="_blank">small and local publications</a> are doing pretty well by serving niche markets. Although the market is smaller, the community is much tighter.  Additionally, Twitter just bought <a href="http://www.crunchbase.com/company/mixer-labs" target="_blank">Mixer Lab</a> in an effort to pinpoint the locations of people posting messages on its service. Biz Stone believes that when current location is added to tweets, new and valuable services emerge – everything from breaking news to finding friends or local businesses can be dramatically enhanced.</p>
<p><strong>WHAT TO EXPECT:</strong> Those who understand the fragmented media landscape and know how to reach customers cost-effectively will thrive.  Highly entrepreneurial sites that are a blend of community-building and a focus on tech expertise such as <a href="http://oaklandlocal.com/" target="_blank">Oakland Local</a> will look to fill the gap in news content. On the Twitter side, location-aware tweets will simply be the main source of future breaking news. Remember how Twitter beat CNN on reporting the plane crash over Hudson River? Expect the real-time location-aware updates to substitute big journalism, very often.</p>
<p><strong>3. Local on-the-go searches</strong></p>
<p><strong>WHY: </strong>As we know, the majority of smartphone owners in North America are the younger consumers. According to <a href="http://www.forrester.com" target="_blank">Forrester</a>’s latest Technographic survey, Gen Yers and Gen Xers are 4-5 times more likely to perform local searches than Boomers and Seniors. Those GPS embedded devices have enhanced the mobile search experience tremendously.</p>
<p><strong>WHAT TO EXPECT</strong>: In 2010, GPS embedded handsets will become a necessity while mobile-based local search process will continue to evolve.  More web 2.0 sites will translate into the mobile channel; more mobile apps will incorporate maps/destination-search function to extend the usefulness of their core offering. More attention on the location-based social networks and mobile games  <a href="http://foursquare.com/" target="_blank">Foursquare</a> &amp; <a href="http://gowalla.com/" target="_blank">Gowalla</a>? You bet,  their service is proving to be more useful by the day. The possibility is endless!</p>
<p><a href="http://viewpointorange.com/wp-content/uploads/2009/12/AR-layar1.jpg"><img class="alignnone size-medium wp-image-136" title="AR layar" src="http://viewpointorange.com/wp-content/uploads/2009/12/AR-layar1-300x103.jpg" alt="" width="300" height="103" /></a></p>
<p>As the location-battle rages on, what you do you keep an eye on?</p>
<hr />
<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2009. |
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		<title>Want tO take crOwdsOurcing tO the next leVel? SOUR did it!</title>
		<link>http://viewpointorange.com/2009/07/want-to-take-crowdsourcing-to-the-next-level-sour-did-it/</link>
		<comments>http://viewpointorange.com/2009/07/want-to-take-crowdsourcing-to-the-next-level-sour-did-it/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 04:04:14 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Technology Adoption]]></category>
		<category><![CDATA[crowdsource]]></category>
		<category><![CDATA[SOUR]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[This multinational fan-based crowdsourced music video had just made my day! I can&#8217;t begin to imagine how much coordination it takes to synchronize all those webcams all over the world. It&#8217;s eye-opening and jaw-dropping guaranteed, take a look yourself. For more info on the artists and lyrics, please click here. &#169; Yuki Chow* for ViewPoint.Orange, [...]]]></description>
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<p>This multinational fan-based crowdsourced music video had just made my day! I can&#8217;t begin to imagine how much coordination it takes to synchronize all those webcams all over the world. It&#8217;s eye-opening and jaw-dropping guaranteed, take a look yourself.</p>
<p>For more info on the artists and lyrics, please click <a href="http://mauritsburgers.blogspot.com/2009/07/sour-hibi-no-neiro.html" target="_self">here</a>.</p>
<hr />
<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2009. |
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		<title>DO yOu sPeak sOcial?</title>
		<link>http://viewpointorange.com/2009/07/do-you-speak-social/</link>
		<comments>http://viewpointorange.com/2009/07/do-you-speak-social/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 02:59:45 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Technology Adoption]]></category>
		<category><![CDATA[behavior adoption]]></category>
		<category><![CDATA[WOMMA]]></category>

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		<description><![CDATA[WOMMA: Do You Speak Social? View more presentations from Antony Mayfield. Composed and presented by our own social media guru - Antony Mayfield =) &#169; Yuki Chow* for ViewPoint.Orange, 2009. &#124; Permalink &#124; No comment &#124; Add to del.icio.us Post tags: behavior adoption, WOMMA Feed enhanced by Better Feed from Ozh]]></description>
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<div style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="WOMMA: Do You Speak Social?" href="http://www.slideshare.net/amayfield/womma-do-you-speak-social">WOMMA: Do You Speak Social?</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wommapresentationv3-090716053933-phpapp02&amp;stripped_title=womma-do-you-speak-social" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wommapresentationv3-090716053933-phpapp02&amp;stripped_title=womma-do-you-speak-social" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div id="__ss_1729066" style="width: 425px; text-align: left;">
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/amayfield">Antony Mayfield</a>.</div>
<p>Composed and presented by our own social media guru -</p>
<p><a href="http://www.antonymayfield.com/" target="_self">Antony Mayfield</a> =)</div>
<hr />
<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2009. |
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Post tags: <a href="http://viewpointorange.com/tag/behavior-adoption/" rel="tag">behavior adoption</a>, <a href="http://viewpointorange.com/tag/womma/" rel="tag">WOMMA</a><br/>
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