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		<title>Forsaking the Future Self</title>
		<link>http://viewpointorange.com/2010/08/forsaking-the-future-self/</link>
		<comments>http://viewpointorange.com/2010/08/forsaking-the-future-self/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 23:13:38 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Human Factor]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[behavior adoption]]></category>
		<category><![CDATA[experiment]]></category>

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		<description><![CDATA[Love this following post written by http://www.brasstackthinking.com Tamsen McMahon &#160; Why do we do it? We set goals, we make plans. We tell ourselves we will…this time. But we don’t. A while back, Julien Smith wisely pointed out (as is his wont) that three of us are present for any decision: there’s who we were, who we [...]]]></description>
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<p><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-08-03/ftkoBtlyeJkmhrCihAyanGpbkzpaeflkhdlbBlvhbFojgvvjkhpbkkanbFur/Forsake_self.jpg.scaled500.jpg" alt="" width="488" height="394" /></p>
<p><em><span style="font-size: small;">Love this following post written by <a href="http://www.brasstackthinking.com">http://www.brasstackthinking.com</a> <a rel="nofollow" href="http://www.brasstackthinking.com/author/tamsen/">Tamsen McMahon</a></span></em></p>
<p>&nbsp;</p>
<p><span style="font-family: Calibri,sans-serif;">Wh</span><span style="font-family: Calibri, sans-serif;">y do we do it? We set goals, we make plans. We tell ourselves we </span><span style="font-family: Calibri, sans-serif;"><em><span style="font-family: Calibri,sans-serif;">will</span></em></span><span style="font-family: Calibri, sans-serif;">…this time.</span></p>
<p><strong><span style="font-family: Calibri,sans-serif;">But we don’t.</span></strong><span style="font-family: Calibri,sans-serif;"> </span></p>
<p><span style="font-family: Calibri,sans-serif;">A while back, Julien Smith wisely pointed out (as is his wont) that <a title="Past me and Future me - inoveryourhead.net" href="http://inoveryourhead.net/past-me-and-future-me/" target="_blank">three of us are present for any decision</a>: there’s who we were, who we are, and who we are going to be. One begets another.</span></p>
<p><span style="font-family: Calibri,sans-serif;">As I said to Julien then, each has a siren song: Past Self dwells in what could have been, Present Self dwells in the lush tactility of now, and Future Self sees all that could yet still be. Each has lessons: Past makes us what we are, Present sets who we’ll be, and Future reveals the paths from which we choose.</span></p>
<p><span style="font-family: Calibri,sans-serif;">Future Self fascinates me. It holds so much promise, and yet we forsake it all the time—<strong><span style="font-family: Calibri,sans-serif;">we do things today that pretty much screw over the person we’ll be tomorrow</span></strong>.</span></p>
<p><span style="font-family: Calibri,sans-serif;">Why is that?</span></p>
<p><span style="font-family: Calibri,sans-serif;">Perhaps because it’s so easy to dwell in the past. We know Past Self—it’s as old as we are, minus a day. It walks with us in everything we do, chats with us, tells us how this is or isn’t like what came before, how we have or haven’t succeeded by doing this or that. Perhaps it’s because some of us don’t like our Present Selves very much, and we can’t see the possibilities that Future Self provides, or at least, we can’t see anything but a continuation of who we are right now (and that’s more than we can bear).</span></p>
<p><span style="font-family: Calibri,sans-serif;">Or maybe it’s just that the devil we know is better than the devil we don’t.</span></p>
<p><span style="font-family: Calibri,sans-serif;">I mean, Future Self…we don’t even <em><span style="font-family: Calibri,sans-serif;">know</span></em> that guy. He just sits out there, dealing in abstraction, putting pressure on Present Self, waiting to see what we’re going to do to him. Bastard.</span></p>
<p><span style="font-family: Calibri,sans-serif;">As much as I love to ask “why?” (and trust me, I can be worse than a toddler on that front), the answers fall too often into the True But Useless category of information. <strong><span style="font-family: Calibri,sans-serif;">What good is understanding “why” if it doesn’t actually move us to do something different? </span></strong>(Or worse, actually holds us back?)</span></p>
<p><span style="font-family: Calibri,sans-serif;">Not much.</span></p>
<p><strong><span style="font-family: Calibri,sans-serif;">The problem is our success <em>depends</em> on our relationship with our Future Self</span></strong><span style="font-family: Calibri,sans-serif;">—on someone we <em><span style="font-family: Calibri,sans-serif;">can’t</span></em> know, and yet whose life we control absolutely.</span></p>
<p><span style="font-family: Calibri,sans-serif;">So, how do we do that? How do you? </span></p>
<p>&nbsp;</p>
<p>Image credit <a title="Link to antonkawasaki's photostream" href="http://www.flickr.com/photos/antonkawasaki/">antonkawasaki</a></p>
<p><span style="font-family: Calibri,sans-serif;"><br />
</span></p>
<p>&nbsp;</p>
<p style="font-size: 10px;"><a href="http://posterous.com">Posted via email</a> from <a href="http://sn0wfl8ke.posterous.com/forsaking-the-future-self">sn0wfl8ke&#8217;s Muse</a></p>
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		<title>Life lessons from an advertising man</title>
		<link>http://viewpointorange.com/2010/03/life-lessons-from-an-ad-man/</link>
		<comments>http://viewpointorange.com/2010/03/life-lessons-from-an-ad-man/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 23:50:58 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Human Factor]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[behavior adoption]]></category>
		<category><![CDATA[TED]]></category>

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		<description><![CDATA[How many problems in life can be solved by TINKERING the PERCEPTION rather than the tedious hard-working messy business of trying to change reality? LOL &#8211; isn&#8217;t this the main purpose behind all advertising &#38; marketing? Don&#8217;t miss Rory Sutherland&#8217;s fantastic marketing solutions via TED talk. Check out discussions and comments here. &#169; Yuki Chow* [...]]]></description>
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<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/RorySutherland_2009G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/RorySutherland-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=658&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=rory_sutherland_life_lessons_from_an_ad_man;year=2009;theme=media_that_matters;theme=the_creative_spark;theme=speaking_at_tedglobal2009;theme=unconventional_explanations;theme=what_makes_us_happy;event=TEDGlobal+2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/RorySutherland_2009G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/RorySutherland-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=658&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=rory_sutherland_life_lessons_from_an_ad_man;year=2009;theme=media_that_matters;theme=the_creative_spark;theme=speaking_at_tedglobal2009;theme=unconventional_explanations;theme=what_makes_us_happy;event=TEDGlobal+2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object></p>
<p>How many problems in life can be solved by <strong>TINKERING the PERCEPTION</strong> rather than the tedious hard-working messy business of trying to change reality? LOL &#8211; isn&#8217;t this the main purpose behind all advertising &amp; marketing? Don&#8217;t miss Rory Sutherland&#8217;s fantastic marketing solutions via TED talk. Check out discussions and comments <a href="http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html" target="_blank">here</a>.</p>
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<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2010. |
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		<title>TOP 20 consumer trends tO watch in 2010</title>
		<link>http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/</link>
		<comments>http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 02:37:01 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Technology Adoption]]></category>
		<category><![CDATA[behavior adoption]]></category>
		<category><![CDATA[crowdsource]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[tech]]></category>

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		<description><![CDATA[Trends via TrendHunter.com. A Must Watch Forecast by TrendHunter, these top 20 Consumer Trends shall keep all the designer, marketer-types going back for more. 20. Tangible Personalization &#8211; Last year, we saw personalization entering the phyical realm with personalized bobbleheads, custom dresses and crafts.  This year, the credit crunch is accelerating this trend with a [...]]]></description>
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<span style="font-size: 8px;"><a href="http://www.trendhunter.com">Trends</a> via <a href="http://www.trendhunter.com">TrendHunter.com</a>.</span></div>
<p><strong>A Must Watch Forecast by <a title="trendhunter" href="http://www.trendhunter.com/tv/trends-in-2010-forecast" target="_blank">TrendHunter</a>, these top 20 Consumer Trends shall keep all the designer, marketer-types going back for more. </strong></p>
<div>
<p><strong>20. Tangible Personalization</strong> &#8211; Last year, we saw personalization entering the phyical realm with personalized bobbleheads, custom dresses and crafts.  This year, the credit crunch is accelerating this trend with a shift away from luxury products and a desire for personalized gifts.</p>
<p><strong>19. Unservice Forward</strong> &#8211; Thinking businesses are getting customers to service themselves.  From nightclubs and pubs where you serve your own beer to self-serve hotels, unservice not only saves you money, it lets customers get a sense of independence and creative control.</p>
<p>(...)<br/>Read the rest of <a href="http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/">TOP 20 consumer trends tO watch in 2010</a> (835 words)</p>
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<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2009. |
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Post tags: <a href="http://viewpointorange.com/tag/behavior-adoption/" rel="tag">behavior adoption</a>, <a href="http://viewpointorange.com/tag/crowdsource/" rel="tag">crowdsource</a>, <a href="http://viewpointorange.com/tag/design/" rel="tag">design</a>, <a href="http://viewpointorange.com/tag/tech/" rel="tag">tech</a><br/>
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		<title>DO yOu sPeak sOcial?</title>
		<link>http://viewpointorange.com/2009/07/do-you-speak-social/</link>
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		<pubDate>Mon, 20 Jul 2009 02:59:45 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
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		<description><![CDATA[WOMMA: Do You Speak Social? View more presentations from Antony Mayfield. Composed and presented by our own social media guru - Antony Mayfield =) &#169; Yuki Chow* for ViewPoint.Orange, 2009. &#124; Permalink &#124; No comment &#124; Add to del.icio.us Post tags: behavior adoption, WOMMA Feed enhanced by Better Feed from Ozh]]></description>
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<div style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="WOMMA: Do You Speak Social?" href="http://www.slideshare.net/amayfield/womma-do-you-speak-social">WOMMA: Do You Speak Social?</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wommapresentationv3-090716053933-phpapp02&amp;stripped_title=womma-do-you-speak-social" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wommapresentationv3-090716053933-phpapp02&amp;stripped_title=womma-do-you-speak-social" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
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<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/amayfield">Antony Mayfield</a>.</div>
<p>Composed and presented by our own social media guru -</p>
<p><a href="http://www.antonymayfield.com/" target="_self">Antony Mayfield</a> =)</div>
<hr />
<p><small>&copy; Yuki Chow* for <a href="http://viewpointorange.com">ViewPoint.Orange</a>, 2009. |
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		<title>Time is up! Agency model is broken!</title>
		<link>http://viewpointorange.com/2009/05/time-is-up-influence-behavior-change-minds-now/</link>
		<comments>http://viewpointorange.com/2009/05/time-is-up-influence-behavior-change-minds-now/#comments</comments>
		<pubDate>Tue, 12 May 2009 23:17:13 +0000</pubDate>
		<dc:creator>Yuki Chow*</dc:creator>
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		<description><![CDATA[The Future of Advertising. WTF? View more documents from David Armano. &#169; Yuki Chow* for ViewPoint.Orange, 2009. &#124; Permalink &#124; No comment &#124; Add to del.icio.us Post tags: behavior adoption, experiment, Twitter Feed enhanced by Better Feed from Ozh]]></description>
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<div style="width:425px;text-align:left" id="__ss_1344357"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/darmano/the-future-of-advertising-wtf" title="The Future of Advertising. WTF?">The Future of Advertising. WTF?</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=foa-090426140329-phpapp01&#038;stripped_title=the-future-of-advertising-wtf" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=foa-090426140329-phpapp01&#038;stripped_title=the-future-of-advertising-wtf" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/darmano">David Armano</a>.</div>
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