ViewPoint.Orange » behavior adoption http://viewpointorange.com Stumbling upon the intersection between human interaction and emerging media Tue, 03 Aug 2010 23:13:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Life lessons from an advertising man http://viewpointorange.com/2010/03/life-lessons-from-an-ad-man/ http://viewpointorange.com/2010/03/life-lessons-from-an-ad-man/#comments Mon, 08 Mar 2010 23:50:58 +0000 Yuki Chow* http://viewpointorange.com/?p=226

How many problems in life can be solved by TINKERING the PERCEPTION rather than the tedious hard-working messy business of trying to change reality? LOL – isn’t this the main purpose behind all advertising & marketing? Don’t miss Rory Sutherland’s fantastic marketing solutions via TED talk. Check out discussions and comments here.

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]]> http://viewpointorange.com/2010/03/life-lessons-from-an-ad-man/feed/ 0 TOP 20 consumer trends tO watch in 2010 http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/ http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/#comments Wed, 30 Dec 2009 02:37:01 +0000 Yuki Chow* http://viewpointorange.com/?p=148

A Must Watch Forecast by TrendHunter, these top 20 Consumer Trends shall keep all the designer, marketer-types going back for more.

20. Tangible Personalization – Last year, we saw personalization entering the phyical realm with personalized bobbleheads, custom dresses and crafts.  This year, the credit crunch is accelerating this trend with a shift away from luxury products and a desire for personalized gifts.

19. Unservice Forward – Thinking businesses are getting customers to service themselves.  From nightclubs and pubs where you serve your own beer to self-serve hotels, unservice not only saves you money, it lets customers get a sense of independence and creative control.

(...)
Read the rest of TOP 20 consumer trends tO watch in 2010 (835 words)

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]]> http://viewpointorange.com/2009/12/top-20-consumer-trends-to-watch-in-2010/feed/ 1 DO yOu sPeak sOcial? http://viewpointorange.com/2009/07/do-you-speak-social/ http://viewpointorange.com/2009/07/do-you-speak-social/#comments Mon, 20 Jul 2009 02:59:45 +0000 Yuki Chow* http://viewpointorange.com/?p=96

Composed and presented by our own social media guru -

Antony Mayfield =)

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]]> http://viewpointorange.com/2009/07/do-you-speak-social/feed/ 0 Time is up! Agency model is broken! http://viewpointorange.com/2009/05/time-is-up-influence-behavior-change-minds-now/ http://viewpointorange.com/2009/05/time-is-up-influence-behavior-change-minds-now/#comments Tue, 12 May 2009 23:17:13 +0000 Yuki Chow* http://viewpointorange.com/?p=71

The Future of Advertising. WTF?
View more documents from David Armano.

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