Started in December 08, global banking giant HSBC started offering passengers at Heathrow’s Terminal 1 a chance to select magazine articles on topics they’re interested in and have them bound into a hardback form they can take on their flight, according to Springwise.  The concept was pretty simple: as travelers enter the enclosure, they are handed a hardback magazine cover. They can then pick and choose from a large selection of loose-leaf articles arranged on the kiosk’s shelves. When they’re done, a staff member at the ‘binding bar’ neatly binds them into the cover to create a personal magazine.

Although this pilot marketing campaign was HSBC trying to promote its Premier banking package, it was definitely a laudable initiative heading in the right direction. As the world becoming more personalized – companies realize they would have to provide customized experience one way or the other. They might not be in charge of the content production, but there is an increasing demand in customization and curation that’s waiting to be fulfilled.

I sincerely hope such perks will roll out to other places around the world in the near future.

Website: www.hsbc.com
Contact: www.hsbc.com/1/2/contact-us

© Yuki Chow* for ViewPoint.Orange, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: HSBC, Perk

Feed enhanced by Better Feed from Ozh