To clarify, HootSuite didn’t pay me to write this post. I am recommending their service simply be’cuz I’m a happy user. I’d like thank my fellow co-worker Sarah Gay @sarahgay for introducing the tool to me. This note is written for all the social media community managers who are deep in the trench managing multiple social network profiles for their company.
Without further do, here are the 10 WHYs:
1. Multiple social network profiles, Twitter, Facebook, LinkedIn All-In-One
I coach and work with many brand social media managers, one of the questions I receive frequently is “how do you jiggle multiple social network profiles at once?” With HootSuite, you no longer need to waste time “sign in, sign out.” One account login will give you access to viewing multiple Twitter feeds, the Facebook news feed, your Fan Page wall and your LinkedIn Network Updates without ever leaving the application. AND, you can update all of them at once if you’d like, just make sure you select the correct profile(s) before you hit the “send” button!
2. Multiple editors, different levels of control
Want to invite a few others to tweet with you but keep the Twitter password to yourself? If you are the ultimate keeper of your brand social media properties, you can simply add “editors” on HootSuite while maintaining control of the profiles. Basically, there are two types of users on HootSuite – level 1 “admin” is the account owner who can add/remove social network profiles and invite other users to participate on selected ones; level 2 “editor” is capable of tweeting & viewing but has no visibility to the social network credentials. I find this feature very useful for organizations that feature occasional guest Twitters or event reporters. After they are done chiming in, “admins“ can easily remove the “editor” access.
